BDS-colorado

If you haven’t checked out our last post on the BDS Colorado, head to BDS’s Last Minute SEMA Build: 2015 Chevy Colorado for more on the  project, our plans, and the execution to turn our 2015 Chevy Colorado into a 2014 SEMA Show standout in under a month. When we left off with the story the truck had less than a week to go before departing on the 2000-mile adventure from Michigan to Las Vegas. The engineering team prototyped a set of Fox coilovers to work with the existing 6” suspension system and parts were  arriving from Nitto, Eagle Alloys, Rigid, Extang, and Magnaflow. We got word from N-Fab that the steps were built and getting powdercoated to install once the truck arrived in Vegas. Following a quick check up at the dealership the truck stopped off to install graphics and hit the road for SEMA with 3 days planned for the ultimate test-drive out to the show.

With myself (the marketing guy) behind the wheel of the new Colorado, I set off for a solo journey in route to Vegas to meet the rest of the BDS team for the biggest auto show of the year. We knew there were high expectations for the truck from the amount of coverage it had online and in the press, on forums and from all the phone calls we received so we were excited to get it in front of the 100K+ crowd that attends the show each year. With 3 days to make the 30-hour journey I made stops along with way, took in the amazing scenery, found a few trails off the highway to test of the new suspension. I was blown away with the quality of the ride, the handling, and performance of the new truck. Even with stock gearing and 35” tires loaded down with promotional products for the show the truck handled the drive without any issues. The powerful 3.6L 300+ horse engine and 6-speed automatic took the drive and mountain passes in stride making for a very enjoyable cruise out to Vegas. Along the drive I came across rain, snow, tumble-weeds, a dust storm, farm land, streams, mountains, and deserts with a truck that started the commute with a mere 300 miles on the odometer. I posted photos and videos throughout the trip to BDS’s Facebook and Instagram pages to keep the fans updates on the progress and arrived in SEMA just in time to pull into the booth prior to the show. The show was a madhouse all week and it was easy to see the Colorado was big hit by all the photos, questions, and finger prints on it throughout the week. From GM reps, dealers, customers, and media personnel the truck received its fair share of attention all week long. For many at the show it was their first time seeing a 2015 Chevy Colorado in person, let alone a lifted Colorado on 35s.

Check out the video below that was shot out in Moab in route to the show and stay tuned for more coverage as we recap our week at the 2014 SEMA Show.