2020 has been a different year than most, with the pandemic still on everyone's minds and events getting shut down left and right there was a lot of uncertainty leading up to the annual SEMA Show and where or not this massive event held in Las Vegas each Fall would be able to welcome the more than 150,000 automotive industry professionals it typically brings in. Well, in August we got that answer as even SEMA would be forced to take a year off from the traditional in-person gathering. Instead, SEMA scrambled to organize a virtual even called SEMA 360 and several of the larger vendors hosted their own events to engage audiences.
One of the largest vendors at SEMA, the Ford Motor Company started secretly planning out a virtual event in its place, a show that would be live streamed and open to the public to showcase the latest models, cool accessories and some tricked out project rigs. While Ford has so much to show off, they boiled it down to a 1hr special that highlighted the Bronco, Bronco Sport, Ranger, F150 and Mustang MachE followed up by multiple 30 minute Live Q&A sessions. Along the way Ford leaned on celebrities and racers from Jay Leno, Vaughn Gittin Jr, Ken Block, Loren Healy, Hailie Deegan and more.
Throughout the show Ford highlighted (4) main project vehicle builds they had organized in partnership with their build partners. BDS has been one of those partners for a number of years, building everything from the insanely cool SD126 to RangerX and GoBeyond. This year Ford tapped the BDS crew to build a dual purpose work & play themed 2021 Ford F150 Hybrid. Check out the segment and for more on the Work/Play F150 check out the complete build thread here.