Auto manufacturers have their go to events to debut cool concepts for the future and dwell up conversation among the media and general public. Most use the North American International Auto Show in Detroit or one of the other big OEM oriented show. Jeep, on the other hand, heads to Moab, the offroad mecca to debut them at the annual Easter Jeep Safari hosted by the Red Rock 4Wheelers. While most of these concepts will never see production, its a great to see a manufacturer getting out to a retail consumer focused event and actually getting some trail time with the concepts.

This year Jeep is showcasing 7 custom-built concepts at Easter Jeep Safari. They include:

Jeep Chief

Jeep Wrangler Red Rock Responder

Jeep Staff car

Jeep Renegade Desert Hawk

Jeep Cherokee Canyon Trail

Jeep Grand Cherokee Overlander

Jeep Wrangler Africa

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