If you haven't ever heard of the SEMA Show well, there's a lot to unpack. This industry-only trade show is organized annually to bring the automotive aftermarket industry together to inform, educate and push the limits. Yes, it's an over-the-top car/truck show, but it's also so much more.
For aftermarket companies, the SEMA Show is a chance to debut new products, work deals, and meet with a large network of shops in one central location. For shops/industry professionals it's a chance to learn about new products and the latest trends, and build relationships. For the builders, it's a chance to show off their skills and creativity. The show is massive, filling most of the inside/outside space at the Las Vegas Convention Center. Outside of the show itself, the meetings, and the parties, SEMA is at the heart of the automotive lifestyle, leading the way for innovation, technology, advocacy, and education.
Over the course of 4-days this event draws in well over 100,000 industry professionals, builders, brand reps, and dealers, more than 2000 companies exhibit several thousand of the coolest vehicles of every make, purpose, and style are featured. Following the event, there's always a large cruise-style parade from the convention center to an after-party called SEMA Ignited to cap off the festivities.
The Booth
BDS Suspension has been attending for well over a decade. This year the goal was to partner up with our friends at FOX Factory to show off some of our latest projects, and new products and welcome our new and potential dealers to the booth to work out plans for future collaboration. With the FOX semi as our backdrop, we brought out 3 vehicles to show this year, Project Velocity (long travel Chevy 1500), Project eMoto (motorsport-inspired 22 F150 Hybrid), and Project Fire Command (21 Bronco 1/2-cab truck).
#ProjectVelocity BUILD DETAILS:
- 3" BDS Long Travel Kit (preproduction)
- FOX 3.0 FRS IBP C/Os and 2.0 Bumps
- 37" Nitto Trails on 17" Method 312s
- Bed mounted chase rack, Rigid lights
- See more on #ProjectVelocity
Fire Command Build Summary:
- 4" BDS PE Coilover Lift Kit
- FOX 2.5 Performance Elite Coil-Overs
- 37" Nitto Trails on 17" Method 106s
- Crawltek bumpers, Warn winch, Rigid lights
- See more on #ProjectFireCommand
Project eMoto Build Summary:
- 6" BDS PE Coilover Lift Kit
- FOX 2.5 Performance Elite C/Os & Shocks
- ADD bumpers and Rigid lights
- 37" Nitto Ridges on 20" Method 301s
- See more on #ProjectEmoto
New Products
In addition to the vehicle debuted a number of new products, some available now, others releasing in the coming months. Among them include:
- BDS 5"/6.5" Kits with PE Shocks (20+ GM2500) coming soon
- BDS 3"/6.5" PE Coilover Kits (20+ GM2500) coming soon
- BDS 8" 4-Link Systems (20+ F250) available now
- BDS 2"/2.5"/4"/6"/8" Lift Kits (23 F250) coming soon
- BDS 2"/3.5"/4.5"/7" Lift Kits (22 Tundra) coming soon
- BDS 4"/4.5"/6.5" PE C/O Kits (21+ Bronco) coming soon
- FOX Performance Elite Shocks (additional apps) coming soon
We teamed up with sister companies Zone Offroad Products, JKS Manufacturing, and Crawltek, as well as our Parent company FOX Factory. Located outside in the Silver Lot between the Hoonigan Burnyard and a 20ft wall of speakers doing demos all week our location definitely was loud all week, but we made the most of it. In addition to our booth in the Silver Lot, there were many BDS-equipped vehicles on display around the show. Â The event was packed this year as retail shops, media personnel, OEMs and other industry professionals came out to see all the new products. The booth traffic was steady all week long as the masses came by to check out the new and improved offerings. Take a look at some of the photos from the show and stay tuned for more to come in the coming months as we release features on our vehicles and garner coverage from various off-road publications.
The SEMA Experience:
So much to see out at the show, here are a few that caught our eye.
Following the show we had a number of the builders out to the desert to get content with their trucks, thanks for everyone that made it out and stay tuned for upcoming features.
